Wednesday, April 8, 2009

week 9 - critical thinking

Critical thinking 1:

According to the notes that given by lecturer :

The tetrad is a means of examining the effects on society of any technology/medium and
explaining the social processes underlying the adoption of a technology/medium by dividing its effects into four categories.

I would like to choose internet and explain its media effect.
McLuhan designed the tetrad as a pedagogical tool, phrasing his laws as questions with which to consider any medium, the question are below:

1. What does the medium enhance?
Discuss about internet, in my opinion, the enhance of internet will be communication to others , spreads news and find information via the words, pictures, and also videos.

2.What does the medium make obsolete?
In my opinion, internet makes chatting face to face obsolete. With internet, people will less chatting face to face, they think chatting through internet like MSN is more convenience.

3.What does the medium retrieve that had been obsolesced earlier?

In my opinion, the lack of information in the past and the internet had covered it. The internet now can found information through google, yahoo and many many more. It can also communicate by Window Live Messenger, facebook and others. It had covered the earlier internet that can only found the limited information

4.What does the medium flip into when pushed to extremes?
In my opinion, when the internet pushed to extremes, culture engenders a need for solitude.


Critical thinking 2 :

The second medium that i would like to discuss is radio
1. What does the medium enhance?
In my opinion, radio spreads the news, promote music and also advertisement via sound.

2.What does the medium make obsolete?
In my opinion , radio makes the importance of print and the visual obsolete. People would like to get the latest news by liste to radio and neglected print and the visual such as newspaper and megazines.

3.What does the medium retrieve that had been obsolesced earlier?
In my opinion, Radio returns the spoken word to the forefront.

4.What does the medium flip into when pushed to extremes?
In my opinion, acoustic radio will flip to audio-visual TV when radio os pushed to extremes.

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